Setting the Stage for Success

Moving to inbound marketing with GM Nameplate

GM Nameplate is well-established in the US market and was looking to expand their exposure in China. They provide the best in class design and manufacturing solutions, proudly serving industry leaders in the consumer electronic and electric automotive markets. With limited internal marketing resources, we helped them tackle the Chinese market.

Using our inbound marketing insights, we teamed up to develop a localized content strategy. We introduced the inbound methodology to their business and were able to automate their sales and marketing process. By doing so, we were able to drive lead generation and further build on their expansion into China.

THE HIGHLIGHTS

Designed & Developed both Chinese and English Website on Hubspot
Incorporated Inbound Strategy to Generate 40x leads from Social Platforms
Created Chatbot Design and Implementation with Automated Flow
Implemented Landing Pages for Lead Generation

How we do it

Design & User Experience

HubSpot CMS Development

Lead Generation

Training & Workshops

Marketing Automation

Inbound Marketing

Set up seamless workflows and efficient lead nurturing

We started with the Hubspot onboard service for GMN, covering COS, CRM, Marketing and Sales. We streamlined their sales and marketing process by utilizing the one centralized hub for the internal processes.

By designing chatbots, and marketing automation workflows, we powered their marketing funnel. As a result, all the enquiries were seamless and integrated to their sales pipeline.

Creating content that counts and converts

Who was GMN’s ideal customer and what was their decision process? Our goal was to create content that was useful to their target personas, addressing their needs in every stage of the buyer's journey. We published content across all different forms of social media channels, blog posts, and marketing emails. We customized our content to fit each platform’s tone and style, while ensuring our brand messaging was consistent and clear.

As digital partners, we are committed to each brand’s long term goals are constantly striving to reach new heights together.

Got a Project? We're all ears.

Interested in Learning More?

Don’t hesitate to get in touch. Our consultants will be more than happy to assist you with any enquiries you may have about our inbound services.

You can also check out our About and Case Studies page to get more information.

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