22 Factor

Live, Love, Last

22 Factor was a newly launched brand with a big mission; to counteract textile waste by using upcycled yarn to make the most of their products. While they had a strong mission, it was difficult to stand out in the competitive online fashion market. We made it our goal together to increase their brand awareness and website traffic.

22 Factor

The Highlights

  • Created a seamless online, mobile-friendly user experience
  • Developed a compelling brand story and actionable content strategies
  • Built brand awareness by collaborating with social media influencers across the globe
Beautifully customized design that captures the unique brand identity and inspires the target audience
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UX Design
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Shopify Development
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UX Design
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Shopify Development

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We built a strong and meaningful brand image for 22 Factor by identifying their
buyer personas. By conducting in-depth research, we developed a strategy to target
the ideal customers. In the process of doing so, we crafted brand messages that
were strong and consistent across all channels.

We became an extension of 22 Factor’s marketing team, proactively bringing strategy, expertise, and execution
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Paid Ads Marketing
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Content Marketing
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Email Marketing
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Influencer Marketing
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Paid Ads Marketing
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Content Marketing
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Email Marketing
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Influencer Marketing

22 Factor

By immersing ourselves into the nooks and crannies of the business, we became a collabora-tive force. We went above and beyond to proactively identify the most cost-effective opportu-nities. We collaborated with 3rd parties and influencers, reached out to various media outlets, and lined up different marketplaces and sales channels.

 

22 Factor

We believe in strong brand values and people that can truly make a difference. As digital part-ners, we are always in constant search for the best strategies to grow brand awareness.

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