Elevating a Brand Experience

An Online Strategy that takes the cake with Jouer

Since its inception in 2012, Jouer has built a strong reputation as one of Hong Kong’s most reputable and distinctive patisseries. Jouer’s “Atelier” is tucked away in a quaint residential corner of Wan Chai. While this location is perfect for Jouer, they quickly outgrew the small space. So Jouer was faced with a problem: how can the business continue to grow without sacrificing their location and maintain the same level of customer satisfaction?

That’s where we came in.

Together with Jouer, we developed a comprehensive strategy to help amp up its brand and developed an online experience that would reach new audiences.

THE HIGHLIGHTS

Sales increased 6x from the previous year
Website traffic increased by 900%
Online conversion rate increased 2.7x after website revamp
Streamlined online to offline (O2O) experience
Business strategies addressing B2C and B2B opportunities

How we do it

eCommerce Strategy Consultancy

Design & User Experience

Shopify Development

Training & Workshops

Digital Marketing

Inbound Marketing

Celebrate with Jouer

Jouer’s brand is built off the notion of ‘Joie de Vivre’ so we incorporated this into all of Jouer’s messaging. Instead of focusing on selling products, we aimed higher. Our goal was for Jouer to become leaders in celebration.

Making the move - offline to online

By building an online platform for Jouer, we were able to effectively scale their growth. We developed a website that reached new and unexplored audiences. With new traction from the website, Jouer was able to promote their brand as a celebratory experience by selling their full range of products and services.

Tackling the B2B Market

To create a more all-encompassing brand surrounding celebration, we developed a robust inbound marketing strategy to strengthen their private catering and venue hire services. We used Hubspot to help streamline their sales pipeline so they could easily identify leads and grow their catering business.

As digital partners, we constantly look for ways to organically grow and boost businesses. We're passionate about helping brands we believe in reach new heights.

Got a Project? We're all ears.

Interested in Learning More?

Don’t hesitate to get in touch. Our consultants will be more than happy to assist you with any enquiries you may have about our inbound services.

You can also check out our About and Case Studies page to get more information.

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