Jouer

Elevating a Brand Experience

Since its inception in 2012, Jouer has built a strong reputation as one of Hong Kong’s most reputable and distinctive patisseries. Jouer’s “Atelier” is tucked away in a quaint residential corner of Wan Chai. While this location is perfect for Jouer, they quickly outgrew the small space. So Jouer was faced with a problem: how can the business continue to grow without sacrificing their location and maintain the same level of customer satisfaction?

That’s where we came in. Together with Jouer, we developed a comprehensive strategy to help amp up its brand and developed an online experience that would reach new audiences.

Jouer

The Highlights

  • Sales increased 6x from the previous year
  • Website traffic increased by 900%
  • Online conversion rate increased 2.7x after website revamp
  • Streamlined online to offline (O2O) experience
  • Business strategies addressing B2C and B2B opportunities

 

Celebrate With Jouer
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Digital Marketing
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Inbound Marketing
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eCommerce Strategy Consultancy
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Training & Workshops
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Digital Marketing
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Inbound Marketing
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eCommerce Strategy Consultancy
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Training & Workshops

Jouer’s brand is built off the notion of ‘Joie de Vivre’ so we incorporated this into all of Jouer’s messaging. Instead of focusing on selling products, we aimed higher. Our goal was for Jouer to become leaders in celebration.

 

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Making the move - offline to online
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Design & User Experience
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Shopify Development
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Design & User Experience
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Shopify Development

Jouer’s brand is built off the notion of ‘Joie de Vivre’ so we incorporated this into all of Jouer’s messaging. Instead of focusing on selling products, we aimed higher. Our goal was for Jouer to become leaders in celebration.

Jouer

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We're all ears.