GM Nameplate is well-established in the US market and was looking to expand their exposure in China. They provide the best in class design and manufacturing solutions, proudly serving industry leaders in the consumer electronic and electric automotive markets. With limited internal marketing resources, we helped them tackle the Chinese market.
Using our inbound marketing insights, we teamed up to develop a localized content strategy. We introduced the inbound methodology to their business and were able to automate their sales and marketing process. By doing so, we were able to drive lead generation and further build on their expansion into China.