22 Factor was a newly launched brand with a big mission; to counteract textile waste by using upcycled yarn to make the most of their products. While they had a strong mission, it was difficult to stand out in the competitive online fashion market. We made it our goal together to increase their brand awareness and website traffic.
We built a strong and meaningful brand image for 22 Factor by identifying their
buyer personas. By conducting in-depth research, we developed a strategy to target
the ideal customers. In the process of doing so, we crafted brand messages that
were strong and consistent across all channels.
By immersing ourselves in the nooks and crannies of the business, we became a collaborative force. We went above and beyond to proactively identify the most cost-effective opportunities. We collaborated with 3rd parties and influencers, reached out to various media outlets, and lined up different marketplaces and sales channels.
